Lena Lucas Green Business Network Founder

Contact: Lena Lucas

Tel: 317-501-0418

Subject: Necessity is the mother of green inventions

Lena Lucas grew up in Kiev, Ukraine, only 80 miles from the 1986 Chernobyl nuclear disaster. She was 14 at the time of Chernobyl nuclear explosion. Lena along with other teens under age of 16 was evacuated away from Kiev to Crimea region for four month. Her farther was not permitted to leave Kiev. He died from cancer caused by the nuclear radiation within a year after the explosion. Even today, Ukraine and some parts of Belorussia have not recovered from the disaster of 1986. The rate of cancer related diseases have skyrocketed in Kiev. In fact, the death rate is higher than the birth rate in the Ukraine.

Lucas received MBA in Marketing from Kelly School of Business. She has 11 years of experience in Marketing and has been a business owner since 2005. In 1997, Lena moved from Kiev to Indianapolis, where she encountered another kind of air pollution – in her own home.

Emerald Healthy Environments was started out of a concern of indoor air pollution produced by particleboard furniture. After Lena and her daughter moved into a new home, her daughter developed severe allergy symptoms. Lucas soon discovered the cause: furniture in her daughter’s room was emitting formaldehyde. Lena cleared the room of the furniture and her daughter’s symptoms disappeared. After months of research Lucas turned her air pollution concern into an enterprise. Emerald Healthy Environments has been a pioneer in the state designing, manufacturing and installing custom all wood toxin free closets and cabinets.

The pioneer approach in product offering required pioneer channels of distribution and marketing. The company needed a marketing channel that would reach local green consumers directly. There were no options available at the time. As a result, the company decided to create a new marketing media to reach green Hoosiers. Myhomegreenpages.com – a consumer web site and green business directory was launched in October 2008. Myhomegreenpages.com is a low cost online marketing tool for Indiana green businesses and the place for consumers to obtain hard to find information about green products and services in their hometowns. Via this site, Hoosiers can read and write free product reviews and interact with local green business owners.

Along with the online green business directory, Emerald Healthy Environments has launched the Green Business Network (GBN) . The mission of Green Business Network is to provide Indiana green businesses with information about current green news and events in the state. GBN strives to make Indiana a sustainable and healthy place to live for the future generations.

Lena works tirelessly connecting Hoosiers with Indiana green businesses. “Buying local products and services that are health conscious and safe for the environment we all contribute to making our lives healthier and sustainable”, Lucas says.

Not surprisingly, Lena is becoming a recognized figure on the ‘green’ map in Indiana. Last month, she appeared on Fox TV promoting the products of members of the GBN.

To search for everything green in the state from organic products and holistic doctors to pets services and fitness trainers and to join GBN, go to www.myhomegreenpages.com

This news release is brought to you by

Tina Jesson The Visibility Coach 317 564 4619 www.tinajesson.com