Where: Indiana 17 sites

The direct-to-consumer marketing of farm products, often referred to as “market gardening,” can help non-farmers get into the business of being growers and can help current farmers diversify the products they offer and the customers and markets they serve.
The goal of the 2009 Growing for Market series is to facilitate the entry of farmers and horticultural producers into the direct marketing opportunities available through well managed and strategically placed farmers’ and community markets.

What are the expected outcomes?
♦ Revitalized local farmers markets
♦ Assistance in establishing new markets
♦ Broader product availability at markets
♦ Increased farmers’ market attendance and customer satisfaction
♦ Increased farmer income from direct sales
♦ Improved displays and market presence
♦ Less market management “issues”
♦ Increased number of vendors identifying new marketing avenues
♦ Increased number of new income generating farmers
♦ Closer network of marketer clusters
♦ Continued learning and improvement fostered by improved local connections

For more information, please visit the Hancock County Extension Web site, or call (317) 462-1113.